THE BIG PICTURE

1. Create Once, Repurpose Multiple Times

Repurposing is one of the most underrated content strategies .

Instead of constantly trying to come up with brand-new material, take a look at what you’ve already published and find ways to reuse it.

Here’s a recent example:

A couple of weeks ago, I was invited to speak on the weekly Small Bets yap about how I run three newsletters.

It was a recorded Twitter/X Space.

I could’ve just retweeted the recording.

But instead, I did this:

• Podcast: I downloaded the recording, added a quick voice intro, and published it as a podcast episode.

• Twitter Post: I uploaded the transcript to ChatGPT, got a summary, and turned that into a long Twitter/X post.

• Newsletter Entry: I wrote a short intro and linked to the Twitter/X post in last week’s Side Gig Hacks newsletter.

• Blog Post: I cleaned up the content and cross-posted it on my Writer on the Side blog.

The effort to create each of those four pieces was way less than what it would’ve taken to make four new ones from scratch.

Repurposing > Creating.

NICHE DOWN

2. How to Sell at Higher Prices

The easiest and fastest way to make more money from your digital products?

Narrow the outcome and/or the audience.

There’s a reason the cliché “the riches are in the niches” gets repeated so often.

I shared a couple of quick examples (including one from Alex Hormozi’s $100M Offers) in this Twitter/X post.

LAUNCHING SOON!

3. The 4-Week “Write Your Book on the Side” System is Launching June 22, 2025

I’m excited to announce that I just pre-launched my “4-Week Write Your Book on the Side” system.

It’s a course that will help you write and publish a bestselling nonfiction book in just four weeks (using AI to write it quickly and in your own voice).

The course officially launches on June 22, 2025 and I’m offering a steep discount for folks who sign up early.

Click here to learn more about the 4-Week Write Your Book on the Side System course

SMART MARKETING

4. How Chewy Thinks About Marketing

Here’s a short TikTok video (50 seconds long) that highlights how Chewy (the pet food company) leverages a longer-term marketing strategy that works.

ONE-MINUTE HACKS

5. A Quick Side Gig Hack You Can Apply Today

Sell before you build.

Create a simple landing page that explains your product idea.

Then share it with your audience or online communities.

If people sign up or pre-order, you’ve validated demand (before spending hours creating).

I literally do this with every product

For example, the course I mentioned above got around 6 sales before I started building it (in fact, it’s still not fully done even thought it’s launching on June 22 🙂 )