THE BIG PICTURE

1. The Fastest (and Lowest-Risk) Way to Make Money from Side Gigs

Here’s a step-by-step formula you can copy to make money online:

1. Create an outline for a digital product (video, course, webinar, PDF)

2. Publish the outline as a product page on Gumroad (free to create)

3. Choose a launch date 4 to 6 weeks out (to give yourself enough time to market it & create it)

4. Assign a discounted price & offer a money-back guarantee

5. Ask people to buy early if they're interested

6. If you get enough sales, you build and you overdeliver (aim for 10x value)

7. Afterward, gather feedback on your product, improve it and increase the price if you want

8. If you don't get enough sales, start over at step 1

Minimal risk and you get paid up front (the only form of real validation).

I actually followed this exact process last Thursday

Real Case Study

A few weeks ago, I presold a 2 hour webinar for $20

The webinar was about “How to Presell a $1,500 Cohort-Based Course” (click here to checkout the actual Gumroad page if you're interested in copying the landing page)

After getting some sales, I started building the content.

And on Thursday (Oct 16) I delivered the webinar.

I aimed for 10x value.

I literally told everyone at the beginning of the call that my goal was to give each of them $200 worth of value (10 times the $20 they paid).

Here's what one person said in the chat:

I also did something else: I gave them all a 1 hour open Q&A session

The questions helped everyone:

1. They helped the attendees because I gave them contextual feedback about their specific challenges

2. They helped me because I can now take those questions and use them to improve the next version of the product by repackaging it as a short course (bonus tip: use the "AI Companion" in Zoom during your Q&A - it's amazing at summarizing common themes for you)

I love this strategy because:

1. It minimizes risk

2. It doesn't take a lot of initial effort

3. You get paid upfront

4. You get a proven money-making asset for the long run

Case-in-point

Just 48 hours after the webinar was over, I got a random sale from someone who bought it because they wanted to watch the recording

MINDSET

2. How to Sell 300 Million Book Copies

John Grisham sold over 300 million books.

But when he was first starting out, he got rejected from every single publisher and agent.

Here’s a short video of him talking about his experience when he wrote his first book, “A Time to Kill.”

@cspanofficial

Author John Grisham talks about facing rejection early on in his writing career with host David Rubenstein on the premiere episode of C-SP... See more

The takeaway

If you want to sell 300 million of anything, you have to get used to being rejected.

Rejection doesn't necessarily mean your work is bad.

It means you probably haven't found the right audience yet.

Keep publishing. The key is volume.

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FREE WEBINAR

4. Publish a Bestselling Book on the Side (Tue, Oct 21)

I’m running a free webinar on Tuesday, October 21 at 12pm US ET about how to publish a bestselling book on the side.

You’ll learn:

• How to choose a topic, how to use AI (the right way), and how to turn your book into a bestseller

• Lessons I learned from publishing 24 books on the side (including 9 Amazon bestsellers)

• The webinar is free to join but seats are limited

Click here to join the live webinar about how to publish a bestselling book on the side (Tue, Oct 21 at 12pm ET) - Seats are limited

ONE-MINUTE HACKS

5. A Quick Side Gig Hack You Can Apply Today

Everyone wants to build an audience quickly

You can't

It takes time

But a quick hack is to get access to an audience by providing value in a community

The first time I pre-sold a live CBC was in SmallBets.com

For months, I answered questions & helped out

Only then did I pitch