THE BIG PICTURE

1. I Launched a New Book!

I officially launched a new book today called “AI Change Management Made Simple.”

I’ll share a few lessons in this newsletter (and in a few upcoming ones) about strategies I used for this launch.

The main takeaway for today is simple. I keep publishing books because they work as business cards on steroids. They open doors, start conversations, and build trust.

With each launch, my priority is reach. I want to get the book into as many hands as possible, with minimal friction.

So I list it at the lowest price Amazon allows, $0.99.

If you’d like to check it out, or grab a copy for yourself, here’s the link:

Click here to grab “AI Change Management Made Simple” for only $0.99

CHECK EVERYTHING

2. Proof First Then Publish

I always order a paperback proof copy before the official launch.

This book was no exception.

Good thing I did. I spotted an issue in the first version. The font was way too small.

Here’s a 1-min video where I walk through the first version compared to the second version.

@hass.osman

Avoid potential mistakes before your book launch by printing a physical copy first Here’s an example why

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MARKETING STRATEGY

4. How to Get Verified Reviews for Free

With every new book launch on Amazon, I do the following:

1. I sign up to KDP Select

2. I ask folks who are interested in an early review copy to sign up using a Google Form

3. I release the book secretly

4. I then select my 4 out of 5 free promo days

5. I email early reviewers to download their copy during that time

This is exactly what I did with AI Change Management Made Simple, and it helps me get verified reviews for free (i.e. reviewers don’t have to pay for the book).

I explain everything in this 5-minute video I published on X.

ONE-MINUTE HACKS

5. A Quick Side Gig Hack You Can Apply Today

Publish shorter books.

One benefit you gain is that Amazon automatically lists your book in new categories.

For example, I didn't select this "short reads" category.

But the book got listed as a #1 New Release under it.

Which increases exposure (i.e. more sales).