THE BIG PICTURE

1. How to Sell On Twitter/ X

The following post on Twitter/ X a great example of a solid pitch to ask if people would like to work with you.

The offer has:

• Great social proof (built 5 accounts to 100K followers)

• Clear value (build your brand by writing online)

• Clear pricing structure ($4K/ month for 3 months)

• Clear selection criteria (ideal client ‘must-haves’)

• Scarcity (can work with a few people which incentivizes action)

• Specific call to action (DM to discuss)

P.S. I don’t know Charlie Light and have no financial incentive sharing this. I just thought it was a great example of a sales pitch that you can use for your own services because it was quite convincing to me.

MARKETING

2. Two Simple Strategies to Market a Book

I launched a new book a couple of weeks ago.

Here are two strategies I use to help market it.

Strategy 1: Add the book to my portfolio

I have a page called “My Books” on my blog.

So whenever I publish a new book:

1. I turn the 2D cover into a 3D image (using a tool called BoxShotKing)

2. I add the book to my LeadPages landing page

3. I use an Amazon affiliate link to the book (so I can track sales)

This increases exposure to my books to random people who are just browsing around.

Click on the video below to watch a quick walk-through of how I do this👇

Strategy 2: Order author copies

One advantage of publishing on Amazon is that you get a discount on author copies

You can then:

• Resell them at a higher price

• Send some as gifts

• Use them in upsells

For example, I recently gave a talk at an organization, and instead of a discount, I offered to give 50 copies to their employees, which helps me further market my book.

LIVE WEBINAR

3. Next Week: How to Presell a $1,500 Cohort-Based Course

I'm hosting a 2-hr webinar on Thursday, October 16 at 11am US ET

It's about how to pre-sell a $1,500 cohort-based course (before you create content or spend any money on tools)

It's a live webinar which will include:

• 16 short lessons (1 hour)

•  Open Q&A (1 hour)

More info:

• The price is $20

• Comes with a 30-day money back guarantee

• Will be recorded if you can't make it live

• Seats are limited because of Zoom's capacity limits

Interested?

Click here for more info and to reserve your spot

WORDS I LIKE

4. Here’s How to Live (by Derek Sivers)

This is a screenshot from Derek Sivers’ book, How to Live

ONE-MINUTE HACKS

5. A Quick Side Gig Hack You Can Apply Today

Sell before you build.

Create a simple landing page that explains your product idea.

Then share it with your audience or online communities.

If people sign up or pre-order, you’ve validated demand (before spending hours creating).

I literally do this with every product

(If you’d like to know exactly how to do this, and ask me any question you want, I’m running an exclusive, small-group webinar next Thursday)

Click here for more info and to reserve your spot on the webinar (Thu, Oct 16 at 11am US ET)