THE BIG PICTURE

1. How to Measure Success (The “1-Stranger” Rule)

I have a weird bar for success with my digital products (books and courses).

I call it the "1-stranger" rule.

It has two parts:

One objective, one subjective.

• Objective : One purchase from a total stranger.

• Subjective : One email from that stranger saying, “Thanks, this helped me.”

By stranger, I mean a cold prospect (i.e., no previous previous purchases, no warm leads).

Why does this matter?

Because if a complete stranger buys and finds value, it means the whole system worked:

• The offer (copy, design, proof, bonuses, structure)

• The delivery (content, flow, sequencing, clarity)

All of it did its job without leaning on prior trust.

And if it worked once, it can work again.

Which means I don’t just have a product. I have an asset.

That’s why I care about this rule.

WORDS I LIKE

2. How to Make Money if You’re Making Less Than $100K

OUT NOW

3. Just Launched! The 4-Week “Write Your Book on the Side” System

I’m excited to announce that I just launched my “4-Week Write Your Book on the Side” system.

It’s a course that will help you write and publish a bestselling nonfiction book in just four weeks (using AI to write it quickly and in your own voice).

The course officially launched a couple of days ago and there are limited spots for the coaching packages.

Click here to learn more about the 4-Week Write Your Book on the Side System

SMART SPENDING

4. When to Spend $1,500+ on a New Tool

I don't like spending money on tools unless I can justify the cost

Here’s an example.

To sell my latest course, I signed up to a free 30-day trial with a tool called Kajabi

I learned all its features and started preselling my course during those 30 days

I made a total $4,865.95

So it made sense to spend $1,517.25 on the yearly plan

Immediate ROI

All the other sales since then (~$10,000 total) were pure profit

So the decision was a no-brainer.

Make money first, then spend it.

ONE-MINUTE HACKS

5. A Quick Side Gig Hack You Can Apply Today

99% of book titles don't include:

• A clear audience

• A defined outcome

• Relevant keywords

• Attention-grabbing words

Too much bling

Not enough clarity

Include the above elements and you’ll have a title that sells