THE BIG PICTURE

1. 7 Lessons from Publishing My 24th Book

I just published my 24th book

And it hit the Amazon #1 bestseller list in 5 categories.

Here are 7 lessons I learned that will save you months of time and thousands of dollars

1. Repurpose your content: I didn’t write this book from scratch. I repurposed it from a course I published on Udemy (saved me 30+ hours of writing time).

2. Always order a proof copy: When my paperback arrived, the font was microscopic, so I had to reformat the entire book. A $10 proof avoided launch day headaches.

3. Get reviews early & often: I got several reviews before launch by starting outreach early, using Google Forms for signups, and YAMM mail merge to save time.

4. Create an audiobook (in 5 minutes): Amazon’s Virtual Voice is a game changer. Setup time took less than 5 minutes and it’s free. I got 20 audiobook sales that I never marketed.

5. Bestseller status now takes 3 to 4 days: I used to hit #1 within hours. Now Amazon’s algorithm is slower. Spread your launch push over 3 to 4 days instead of one.

6. Mail books to thought leaders: I ordered 70 copies at cost (~$2 each + shipping). See below for a short video of what I did.

7. Give insane value: I created 9 free templates as a free bonus with the book. This resulted in a few emails thanking me for saving them a ton of time (and a few word-of-mouth referrals).

P.S. I talked in detail about those 7 lessons on my latest podcast episode and in a detailed blog post if you’d like to learn more.

MARKETING

2. A Simple Strategy to Market a Physical Book

Amazon KDP lets authors order copies at cost (about $2 per book for mine).

This creates an incredible marketing opportunity.

Here’s a short video of me talking through what I did.

@hass.osman

4 steps to market your paperback copies of your book as an author #authorsoftiktok #author #selfpublishedauthor #selfpublishing #amazonkdp

LIVE WEBINAR

3. This Thursday, Oct 16: How to Presell a $1,500 Cohort-Based Course (Webinar)

I'm hosting a 2-hr webinar this Thursday, October 16 at 11am US ET

It's about how to pre-sell a $1,500 cohort-based course (before you create content or spend any money on tools)

It's a live webinar which will include:

• 16 short lessons (1 hour)

•  Open Q&A (1 hour)

More info:

• The price is $20

• Comes with a 30-day money back guarantee

• Will be recorded if you can't make it live

• Seats are limited because of Zoom's capacity limits

Interested?

Click here for more info and to reserve your spot

ONE-MINUTE HACKS

4. A Quick Side Gig Hack You Can Apply Today

Two main pricing strategies when launching a new product:

A) Price low then increase over time

B) Price high then decrease over time

I like to go with Strategy A because I want to reduce friction, maximize buzz, gather reviews, and incentivize action.

Strategy B has some advantages (higher profit margins early on) but I win more over the long run with Strategy A.